| TYPE
OF EXTENSION |
USABILITY |
CREDIBILITY |
| .com,
.net, .org |
Reachable
by 100% of the
Web |
Maximum.
Investors
and speculators
will buy. |
| Country-level
top domains (.co.uk,
.fr, .jp etc.) |
Reachable
by 100% of the
Web |
Excellent
(those familiar
with domain
naming will tend
to associate the
site at the
domain with the
country in
question and so
expect e.g. a .jp
site to be in
Japanese) Investors
and speculators
will buy. |
| "Disguised"
country-level
domains (.to,
.fm, etc.) |
Reachable
by 100% of the
Web |
Good
to fair. Some
extensions are
more familiar
than others
(e.g. .to is
quite common,
.nr is rare) Investors
and speculators
will buy the
VERY best names
only. |
| Sub-domains
(.uk.co, .web.com
etc.) |
Reachable
by 100% of the
Web |
Fair.
Many people not
used to this
kind of domain
name. Investors
and speculators
will NOT buy. |
| Authorized
alternative
top-level domain
names (.name,
.biz etc.) |
Reachable
by 100% of the
Web |
Fair.
Many people not
used to this
kind of domain
name. Investors
and speculators
will buy the
VERY best names
only. |
| New.net
names |
Reachable
by a growing
%age of the Web
population, but
nowhere near
100% |
Fair.
Many people not
used to this
kind of domain
name. Investors
and speculators
will NOT buy. |
| "Alternative"
domain names |
Reachable
by practically
nobody |
Near-zero.
In
principle,
nobody should be
buying these
names! |
Introduction