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News: Rick Schwartz


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Rick Schwartz

If you Poo Pooed the iPhone, What Else did you get Wrong??

Morning Folks!! To get the future right you MUST calibrate the past. You must go back and see what you got right and what you got wrong. It’s not always the easiest thing especially when you focus on what we each did wrong or got wrong. 6 years ago this month and several times thereafter [...] Continue reading


Rick Schwartz

Distinguish or Isolate? That it the gTLD Question to Answer!

Morning Folks!! I really think the BIG gamble comes down to whether the new gTLD’s will Distinguish a BRAND or isolate that BRAND. And that question MOSTLY applies to .BRANDS. Now that gamble for them is not huge and companies will always find inventive ways to use a  .Apple or a  .Dell. But many of [...] Continue reading


Rick Schwartz

Spied on, Listened to, Lied to and Mislead. And that was Just Monday!

Morning Folks!! June 2013 may go down in history  as one of the worst American months ever. Politics has been turned on its head as we learned that we were  Spied on, Listened to, Lied to and Mislead and then it gets worse from there as we are poised for war in Syria and beyond. [...] Continue reading


Rick Schwartz

Hoping is Not a Business Strategy!

Morning Folks!! The more I talk to folks the more I see they always have a missing link to their business plan. They fill that gap with “Hope” instead of a solid plan or even a number of plans. Hope is also the code name for Google rankings and traffic. They hope this and they [...] Continue reading


Rick Schwartz

Rick’s Guide to Making Friends in Business. LOL!

Morning Folks!! Some folks don’t like me. But it is almost never for what I did to them personally but it is almost always about my thoughts and words. They are pointed, sharp and direct. And they are also accurate as I view the world. So deal with it. Here is a perfect example. Let [...] Continue reading


Rick Schwartz

Procter and Gamble’s Biggest Management Shakeup in 100 Years?

Morning Folks!! Let’s not minimize or maximize the Reverse Domain Name hijacking (RDNH) decision that came down against Procter and Gamble (P&G) over Swash.com back in March. But for a stellar company like P&G it is a black eye they should have never gotten. So lets just deal with a few facts. This was what [...] Continue reading


Rick Schwartz

Heinz Introduces GREEN Ketchup. Outsells Red 2-1 Within One Week!

Morning Folks!! The most surprising thing about people is how gullible we/they are. Fish you expect to bite on the bait and be dumb. But people have brains but don’t question things. They swallow facts whether true or not. Here is my tiny little example. There is one small invention over the last few years [...] Continue reading



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