In spite of Yahoo! accepting revenue guarantees for another year from Microsoft, recently there has been speculation that Yahoo! might want to get out of their search ad deal with Microsoft. I am uncertain if the back channeled story is used as leverage to secure ongoing minimum revenue agreements, or if Yahoo! is trying to [...] Continue reading →

Link paranoia is off the scale. As the “unnatural link notifications” fly, the normally jittery SEO industry has moved deep into new territory, of late. I have started to wonder if some of these links (there are hundreds since the site is large) may be hurting my site in the Google [...] Continue reading →

Measuring PPC and SEO is relatively straightforward. But how do we go about credibly measuring social media campaigns, and wider public relations and audience awareness campaigns? As the hype level of social media starts to fall, then more questions are asked about return on investment. During the early days of anything, the hype of [...] Continue reading →

The stock market had a flash crash today after someone hacked the AP account & made a fake announcement about bombs going off at the White House. Recently Twitter's search functionality has grown so inundated with spam that I don't even look at the brand related searches much anymore. While you can block individual users, [...] Continue reading →

Do users find big headlines more relevant? Does using long text lead to more, or less, visitor engagement? Is that latest change to the shopping cart going to make things worse? Are your links just the right shade of blue? If you want to put an end to tiresome subjective arguments about page [...] Continue reading →

Since the disavow tool has come out SEOs are sending thousands of "remove my link" requests daily. Some of them come off as polite, some lie & claim that the person linking is at huge risk of their own rankings tank, some lie with faux legal risks, some come with "extortionisty" threats that if they [...] Continue reading →

The Atlantic published an interesting chart comparing print advertising spend with internet advertising spend: So, print advertising is tanking. Internet advertising, whilst growing, is not growing particularly fast, and certainly isn’t catching up to fill the titanic sized gap left by print. As a result, a number of publishers who rely on advertising [...] Continue reading →