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Domain Glossary
 

ACPA (Anti-Cybersquatting Consumer Protection Act)

The Anti-Cybersquatting Consumer Protection Act (also known as Truth in Domain Names Act), is a United States federal law enacted in 1999, making it illegal to register and misuse trademarked names. It makes anyone who registers domain names that are either trademarks or individual’s names with the sole intent of …
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Ad Server

An Ad Server is a computer program or server that is used to store, display and track advertisements via the Internet.  Among other purposes, an ad server may be used by a publisher who delivers advertisements for another company, or by an advertiser who wants to accurately track the advertisements …
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Administrative Contact

In the world of domain names, the Administrative Contact is the representative authorized to interact with the registrar to manage the domain name.  Management functions include updates to whois contact information and name servers.  Other contacts assigned to a domain name’s whois record can include Registrant, Billing Contact and Technical …
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AdSense

AdSense is a popular ad serving program run by Google.  Third parties pay Google to advertise their website URL, then website owners join AdSense in order to deliver those same URLs via text or image advertisements on their website.  Google distributes the ads to websites with matching content, thus creating …
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Adwords

Adwords is a pay-per-click (PPC) program provided by Google.  After joining Adwords, advertisers upload their text and/or image ads, specify applicable keywords, and select an amount they are willing to pay.  The advertisements can either show up in Google’s search results or on a publisher’s website that is enrolled in …
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Affiliate Link

An affiliate link is provided to website owners by other companies who wish to market their products or services.  The link contains specific information that tracks the impression, click, and possible sale generated from the originating website.  The company then pays the website owner for impressions, clicks, or actions generated …
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Affiliate Marketing

Affiliate marketing is the method in which an individual makes money primarily through displaying text or image links on their website or in emails.  Any time an end user takes an action such as clicking on the link or purchasing the product or service they are paid by the advertiser.  …
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Affiliate networks

An affiliate network is a company that manages a network of affiliate programs and acts as an intermediary between publishers and merchants. Generally speaking, web site publishers join an affiliate network for free, and then select specific programs to promote on their web site. Affiliate networks are beneficial to publishers …
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Affiliate Sites

An affiliate site refers to a web site that earns revenue by placing advertising links and advertisements obtained from affiliate programs or affiliate networks.  Affiliate revenue can be earned per impression, per click, but most often per action such as when the end user places an order.…
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AGP (Add Grace Period)

AGP is the acronym for Add Grace Period and refers to the 5 days after the initial registration of a domain name at which time a registrar used to be able to cancel any registration without incurring an expense. The AGP was initially put in place to protect registrars from …
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AREC (A-Record)

A-Record is the term used for “Address Records” in DNS.  The A-Record maps a hostname (or domain name) to its numeric IP address and is handled at the name server on which your domain name resides.  For example, the A record might map the domain google.com to 209.85.171.99 (one of …
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ASCII (American Standard Code for Information Interchange)

ASCII is the acronym for “American Standard Code for Information Interchange” although this description is rarely used.  ASCII is more commonly known, as the character encoding based on the English alphabet.…
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ASP (Application Service Provider)

ASP is the acronym for “Application Service Provider” and refers to any business that provides computer applications that are run from its servers as opposed to being run on the end user’s computer.…
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Authentication

Authentication is the process by which an individual, company or computer code is validated and in turn confirmed as someone or something that can be trusted.…
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Auto-Responders

An auto-responder is an application which sends an automated email response to any (or specific) incoming emails. 

These can be setup on the mail server, or on the user’s local computer (via programs such as Outlook).  Autoresponders are most commonly used in business to alert senders that the recipient is …
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Avatar

An avatar is a thumbnail sized picture used in forums or computer games to represent an individual user.  Avatars are often drawings, photographs, or computer graphics, and can range from a company logo, to a comical image.…
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