Domain Name Reseller

A domain name reseller is a company that manages domain names on behalf of their customers (registrants) through a registrar’s system.  The registrar generally provides the reseller with a wholesale rate for domains and other services, as well as a management interface to service their customers.  Some registrar’s reseller programs are completely private label, meaning the end user (registrant) is not aware that they are dealing with a reseller, while others simply take the order and the registrant then deals directly with the registrar.