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Domain Glossary
 

Reverse Domain Hijacking

Reverse domain name hijacking is the term used for when an individual or (more commonly) an organization abuses the legal system in order to take ownership of a domain name from another registrant.

Among other possible scenarios, they will file a UDRP complaint in the hopes of gaining ownership of …
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Registrant

A registrant is the individual or organization to which a domain name is registered.  Other terms used for registrant are licensee or Registered Name Holder.  Although the administrative and technical contacts on a domain name record may have certain privileges, it is the registrant who has the final decision on …
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Reciprocal Links

A reciprocal link, also known as a link exchange, takes place between two web site publishers who mutually agree to exchange links between their web sites. Each web site publisher posts a link on their web site recommending the other publisher’s web site, thereby reciprocating one another. Reciprocal links are …
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Redemption Period

In the world of domain names, the redemption period is the 30 day period that occurs after a registrar cancels a domain name at the registry (most commonly due to non-renewal). During this 30 day redemption period, the registry keeps a hold on the domain name and the original registrant …
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RFC

RFC (Request for Comments) is a series of documents containing research and notes about the workings of the Internet published by the Internet Engineering Task Force. Engineers and computer scientists publish ideas and information through the RFC format and if an RFC gains enough interest, the IETF may adopt it …
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Round Robin DNS

Round robin DNS is the term used for load balancing DNS responses by having multiple name servers with identical information so that traffic flows evenly between multiple IP addresses thus increasing the response speed and preventing one server from being overloaded.…
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RPC (Revenue-Per-Click)

RPC is the acronym for Revenue Per Click, also known as EPC or Earnings Per Click.  RPC refers to the average revenue generated from user clicks on a specific advertisement.  For example, if 1000 people click on an ad, and 30 people make a purchase and generate total revenue of …
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RPM (Revenue-Per-Thousand)

RPM is the acronym for Revenue Per Thousand, and refers to the average revenue generated for every thousand times an advertisement is displayed.  For example, if an advertisement is displayed 3000 times (3000 impressions) and results in $30 in sales, the ad is said to have an RPM of $10.  …
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