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Domain Glossary
 

Search Engine (SE)

A Search engine is a website that collects information from other web sites and can respond with relevant web sites when a user searches for a specific request.  For example, when a user searches for information on “How cold is the Arctic?”, the search engine reviews its database of websites …
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SEO (Search Engine Optimization)

SEO is an acronym for Search Engine Optimization, and refers to the process of making a web page or web site more attractive to search engines so that they appear higher in the list of results when users search for a specific keyword or phrase.  The advantages of having your …
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SLD (Second-Level-Domain)

A second level domain refers to the characters immediately to the left of the main domain extension (TLD).  This term is rarely used except when the speaker wants to differentiate between the TLD and SLD.  For example, in iGoldrush.com, iGoldrush is the SLD and .com is the TLD.…
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Social Bookmarks

Social bookmarking web sites allow you to bookmark your favorite web sites directly on the Internet instead of on your computer. When you bookmark a web site, you can also organize it, “tag” it (i.e. assign a keyword to it), and share it with others on the network. There are …
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Social Networks

A social network is a web site made up of individuals grouped together by common interests. Social networks work by linking individuals together on the network. Individuals then expand their network by meeting others through those currently linked to them or through various interest groups on the broader network. Popular …
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Spam

Traditionally, spam refers to unsolicited commercial email, such as an advertisement for something you didn’t request to be notified about.  However, more recently, the word spam is used to describe any email that you don’t want to receive, such as the daily dose of poor jokes from some character you …
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Split-Testing

Split-testing, also called multivariate testing or A/B testing, refers to the process of testing two separate landing pages in order to increase conversions. Split-testing generally works by splitting your web site traffic 50/50 between each of the two landing pages in order to gauge the results of each. Split-testing can …
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Static Content or Page

Static content or a static web page refers to a web page that always delivers the same information to all users.  Conversely, dynamic content can change depending on any number of attributes such as the time of day, visitor’s location, past transactions, etc.…
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Static IP Address

A static IP address is an IP address that is unique to the host or user and does not change.  Most web sites point to a static IP address so that the domain name does not need to be constantly updated in the name servers each time the IP changes.…
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sTLD (Sponsored Top-Level Domains)

sTLD is the acronym used for Sponsored Top-Level Domains and refers to any TLD that has a sponsoring organization behind it who can select the registry to maintain the extension (otherwise ICANN will select the registry).  Policies applied to the registry (and in turn the registrars and registrants) are made …
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Sub-Domain

A Sub-Domain (sometimes known as a Child Domain) refers to when an additional prefix is added to an existing domain name and separated by a period.  For example, “forums.igoldrush.com”, is a sub-domain of “igoldrush.com”.  Although most people don’t think of it in this way, www is the most common sub-domain …
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