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Domain Glossary

Type-In Traffic

Type-In traffic, also known as “Direct Traffic” or “Direct Navigation” refers to users who type a URL directly into the browser address bar as oppose to using a search engine or other Internet links.  If you watch Newbies (new or inexperienced Internet users) navigating on the web, it’s interesting to see that many type what they want into the browser bar and end it with .com, while others who may actually know the website address will go to a search engine and search for the domain name!  This popular practice contributed to the high value of good keyword domain names and the growth of the domain name market.

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