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There
are many different ways
to research domain names
and to find inspiration
for new domain names to
register. The way you
research domain names
will be colored to a
large extent by the
intended use for the
domain name i.e. is it
being registered for a
new or existing site,
for investment purposes
or to
"protect" an
established brand or
trademark.
1.
You're looking for a
domain name for a new
website...
You'll
need: a few blank
sheets of paper, a
thesaurus (or browser
opened to Thesaurus.com)
and some patience...
Start
by noting down what the
site will be about, in a
paragraph or two. Then
boil down this
description into a
maximum of 2 sentences.
Don't worry about
covering all the details
- just make sure you're
addressing the
essentials of what the
site will be about.
Now
take your short
description, and
underline all the
"key" words
that describe your site.
Let's take a specific
(fictional) example:-
"Our
website will be the
leading source of
information on weaving
and knitting,
providing knitting
patterns and design
ideas, an
introduction to weaving,
a guide to selecting and
caring for looms,
and a store for people
to buy wool, yarn
and books."
Now
try to come up with a
domain name that either
addresses the one
fundamental concept of
the site, or that
marries two or more key
concepts in a single
name.
In
our example:
weavingandknitting.com,
knittingandweaving.com,
knittingpatterns.com,
knittingworld.com,
weavingworld.com etc.
Once
you've drawn up a
short-list of domain
names to
"test" for
availability, it's time
to fire up your favorite
domain
name search engine
(you can also use the
one at the foot of this
page!)
In
the above example,
"weavingandknitting.com"
and "knittingandweaving.com"
were both available as
of December 2000. But we
can do better than that!
"knitandweave.com"
and "weaveandknit.com"
are both available, and
while neither has the
instant impact of an
"amazon.com"
or "internet.com",
both will be acceptable
to our target audience
- in fact, at the low
prices today's domain
registrars are charging,
it would be worthwhile
picking up both
names!
If
you're having difficulty
coming up with useful
domain name combinations
from your keywords, try
a single keyword and add
prefixes or suffixes.
Not all prefixes and
suffixes are appropriate
in all situations - use
your judgment when
deciding which to add.
| Common
Prefixes |
Common
Suffixes |
| e,
e-, my, i, i-,
the, online,
net, web,
internet, hot,
cool, our, your |
world,
links, site,
web, net,
resource,
business,
company, corp,
inc, shop,
store, mall,
search,
directory, guide |
If
you still can't find any
names you like, try
brainstorming using some
of the domain
name research tools
listed in the Resources
section of this site!
If
you have a budget for
your new domain name,
then you need not be
restricted to available,
unregistered domain
names. You may be able
to buy the perfect
domain name off its
current owner. Most
sales take place for a
few hundred to ten
thousand dollars or
more, although some have
been known to reach $7
figures for extremely
desirable domains. If
this is an option for
you, you should check
out the guide
to buying a domain name.
2.
You're looking for a
domain name for an
existing website...
In
the case that you're
looking to buy a domain
name for a website that
is already up and
running, your options
will be more limited
than if you're starting
from scratch.
First,
have you already been
operating the site under
a clearly-recognizable
"name" or
"title"? Even
if your site is hosted
on cheap space at an
ISP, or on a free host,
you may have given it a
short title in large
letters (or in a logo).
This is the obvious
place to start when
looking for a domain
name.
For
instance, if your site
is called "The
Knitting Expert"
then your search is
over, as both "knittingexpert.com"
and "theknittingexpert.com"
are available (as of the
time this article was
written.)
If
your site's name (as
given in its title) is
very generic, you may
well find one (or many)
other sites already
using it - and the
corresponding domain
name(s) long since gone.
In that case, you have
to decide whether you
will make a bid to buy
the domain name you want,
look for an alternative
extension or use
the brainstorming tricks
outlined earlier in this
article to find a
suitable alternative.
You can also consult the
guide
to choosing the right
domain name for
more help.
3.
You're buying domain
names as an
investment...
This
whole area is such a can
of worms right now (see
the big warning in the
green box at the top of
this page) that it has
its own section in this
site. Click
here to read all about
buying domain names for
profit.
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