Create Content for the Buyer’s Journey When it comes to content, one message does not speak to all. In order to create powerful content that is relevant to your users, it is important to consider the buyer’s journey. The buyer’s journey is a series of steps a user makes before making a purchasing decision. [...] Continue reading →

via GIPHY If you or someone you love works in the energetic industry of social media, you might notice an additional appendage to their body. It is a common problem for many people today, especially millennials, but for those of us who manage brands on social networks, there is no escaping the need to [...] Continue reading →

While most webmasters have been anticipating a Penguin update, or speculating about a Panda refresh, Google threw the industry a curveball over the weekend, rolling out a major update to their “core” algorithm. The last time an update of this nature was confirmed was in May of 2015, primarily refining results based on relevant “quality” [...] Continue reading →

You’re probably starting to see some spam in your Google Analytics profiles. This has been a problem for a while and it’s growing in popularity. This could be human or robot traffic to your website but more likely it’s data sent directly to Google Analytics. Google Analytics accepts data sent to it from any origin. [...] Continue reading →

You’ve worked hard to move your business forward in 2015. But as you know, the digital marketing world doesn’t stand still. Tactics and tools that proved successful during the past year—even the past month –might give you underwhelming results now. In order to maintain a positive momentum through 2016 and beyond, your business needs to [...] Continue reading →

The chaos of Black Friday and Cyber Monday has come to end! As expected, Black Friday sales were down year-over-year (approximately by $1 billion) while Cyber Monday sales had a year-over-year increase of $3 billion. Whether you chose to do your shopping from the comfort of your own home or brave the lines at the mall [...] Continue reading →

It’s that time of year! Halloween directions are being replaced with holiday ones and most people are starting to think about their holiday shopping list. With Black Friday and Cyber Monday this weekend, many will be taking advantage of the thousands of retail discounts available in stores and online. For our 3rd straight year, we decided [...] Continue reading →