Coca-Cola had issued warnings to the domain name owner of VintageCocaCola.com telling him to relinquish the site. Instead of doing so, the owner removed links to Coca-Cola memorabilia sites and pictures of collections and instead turned it into a discussion board on domain name rights and domain trademark disputes. The VintageCocaCola.com owner will be allowed to keep the name, provided they do not use if for commercial purposes.