Google has announced that they are phasing out the AdSense for Domains program, a domain parking service introduced in 2008. This is not surprising after last years changes to the program and the announcement that Google was essentially going to begin removing parked pages [1] from their search index:
“New ‘parked domain’ classifier: This is a new algorithm for automatically detecting parked domains. Parked domains are placeholder sites that are seldom useful and often filled with ads. They typically don’t have valuable content for our users, so in most cases we prefer not to show them.”
The AdSense for Domains program, which many parking companies had utilized, will be phased out in three steps:
- March 21 – You will no longer be able to add new domains to your AdSense for Domains account.
- April 18 – Your Domains will become inactive and will no longer earn AdSense revenue
- June 27 – Your Domains will no longer be part of AdSense accounts
Google is recommending that all AdSense for Domains customers more their domains to a domain parking company [2]. The search giant is also emailing a link to their migration guide [3] to help publishers in the transition.
What do you think of Google’s latest announcement?