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News: Andy Sweet


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Andy Sweet

Tick, Tick, Ticking Away.

“If you allow yourself, life can pass you by. Time is tick, tick, ticking away. If you’re not careful, you can find that your whole life has gone by, with this idea of ‘Maybe I’ll do this one day…’ It’s a very sad sentiment of regret, of what should have been and what could have [...] Continue reading


Andy Sweet

I Can’t Help Myself

Yesterday, I was talking to a friend over lunch as he was telling me about his desire to grow his business, or offer different services, or….. just something different. It reminded me that getting what you want isn’t the hardest thing, it’s KNOWING what you want. How many people can clearly and succinctly define a [...] Continue reading


Andy Sweet

Disney’s Behavioral Modification Program

I’m sure many of you wouldn’t find it hard to believe that behind the scenes at Disney Land and Disney World there’s some sort of ‘Clockwork Orange’ type treatment the Mouse overlords subject all new employees to in order to ALWAYS be that happy and smiley. Just seems plausible, doesn’t it? But really, what I [...] Continue reading


Andy Sweet

Job Hunting vs. Job Pitching

I want to continue my thoughts from the last post about making the extra effort to market your product and separate yourself from your competition by retelling the story of a childhood friend’s father. I’ll start out by telling you that my friend’s father was an extremely intelligent and successful businessman.  He owned several businesses [...] Continue reading


Andy Sweet

Marketing is Marketing is Marketing

Several years ago, I worked in the music industry.  In college I was a concert promoter both for my school as well as a local club and occasional parties.  After college, I worked as a talent agent booking punk and ska bands like Blink 182, Reel Big Fish, the Skatalites and the Toasters into colleges [...] Continue reading


Andy Sweet

Organic vs. PPC – A Search Engine’s Priority Dilemma

Right now (as of June 2) there is a conversation ongoing at Webmaster World about the declining value of a #1 organic search ranking.  The argument is that the #1 position doesn’t attract as much traffic as it used to (on Google in particular) because of the way that Google has placed ads and added [...] Continue reading


Andy Sweet

Here Traffic Traffic Traffic….

TV drives people to the web. Not exactly breaking news. But too often, TV advertisers fail to take advantage of the waves their ads create. It’s something I’ve seen for a long time and now has a direct connection to this site. Almost two years ago JK Harris bought backtaxes.com. I [...] Continue reading



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