In the latest edition of the iGoldrush Report, Morgan Linton shows you how to research market trends to make money from your domains. Researching the market is often overlooked when buying domains for development, yet it’s one of the most important steps. Over the next 10+ minutes, you will learn how to research niches and analyze your competition’s marketing efforts, including their google rankings, seo, and link strategies in order to determine which keywords you can most easily compete and make money.
The first step is to examine the top three ranking positions to determine the level of SEO and marketing that has been done to get them there. A great tool for aiding in this research is Open Site Explorer. This handy tool gives you key information about your potential competition and helps you determine whether the keyword is one where you can potentially outrank the competition.
Key metrics that you’ll want to take into account when doing your market research are:
Together these tell you how easy or hard it will be to rank for your selected niche. For instance, if the number of linking root domains is high, you’ll know that a lot of marketing work has gone into building those links and the site in general. Your ideal goal should be to find keywords/phrases where the top sites have under 100 incoming links.
After you’ve done your site research, check Google to make sure the traffic is really there for that keyword/phrase. To do this, use the Google Adwords Keyword Tool. If you see high competition, this is a good sign because that means there are advertisers. You’ll also be able to verify the traffic levels and you’ll see the average CPC for that keyword/phrase. You want something with a decent amount of traffic and a CPC over $1 ideally.
Your final check will be to actually view the search results in Google and see what is actually above-the-fold. Are there lots of ads at the top or on the right side? If so, users eyes will likely be drawn to those, reducing the effectiveness of ranking for that keyword/phrase. You want to choose a niche that does not have a lot of ad competition taking viewer’s eyes away.
After you’ve done the research, only then buy the domain for that market. When your domain does eventually rank well, the money and traffic will be there.
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About Morgan: Morgan Linton is a popular blogger, domain investor, developer and all around entrepreneur. Morgan brings his expertise to iGoldRush visitors in an exclusive monthly video series that focuses on developing domains into online brands in order to increase profitability.