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News: Ask Shane


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Ask Shane

Your Potential Means Nothing…and Everything

Easily half the people who contact me about selling their site don’t yet have any meaningful traffic or revenue. They’re very excited about the potential for the site, though, and are sure a buyer will be as well. Unfortunately, they’re wrong. No serious buyer cares about your potential. Potential Means Nothing There are two important [...] Continue reading


Ask Shane

How to Get Your Project Built

Over the past several years, I’ve regularly had people come to me with ideas or actual domain names that they want to build out into real businesses. I have two in my Inbox right now. So rather than continue to answer each one one-by-one, I thought it would be helpful to just go ahead and [...] Continue reading


Ask Shane

Do You Need a Free Version?

Great analysis on pricing an iPhone/iPad app that’s relevant to whatever you’re pricing: “Why Instapaper Free is taking an extended vacation” (Instapaper is a phenomenal app, by the way. Easily one of my top 5 favorites on the iPad.) [...] Continue reading


Ask Shane

Don’t Buy Cheap Logo Designs

$79 for a logo sounds pretty great, especially when there are so many great options to choose from, but that logo is stolen and could cost you way more than $79.   [...] Continue reading


Ask Shane

What Do You Do for Health Insurance?

Earlier this week, Scott Krager tweeted: Getting health insurance for a small company is nearly impossible. Having been on my own for over six years now, I’ve definitely had to deal with that. It’s not something that I’ve ever seen anyone blog about, though, so I thought I’d weigh in with what’s been working for [...] Continue reading


Ask Shane

$100/Day: How to Find Your Own Ideas

Over the past 2.5 years, I’ve posted lots of different ideas for making $100/day. If you’ve been following me for long, though, you know they can be few and far apart. Because of that, I wanted to let you know about a new source for ideas that’s actually an old source. Toby Clements has taken [...] Continue reading


Ask Shane

Don’t be a Dating Affiliate

If you know what you’re doing, driving traffic to affiliate offers in the dating space pays huge. At the end of the day, though, you haven’t built any enterprise value; you have no equity to cash out. It’s strictly a short-term game. So instead of driving traffic to other companies’ offers, drive traffic to your [...] Continue reading



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