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News: Rick Schwartz


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Rick Schwartz

The Main Point is Main Street. Lesson #1 of Domaining, Marketing, Traffic, and Future Audience.

Morning Folks!! The size and value of your audience decide your future before you do. Targeting an audience is the key to the success of any business, organization, or even charity.  A profitable audience. MainStreet.com (Not a domain I own or even looked up) has value. It’s obvious because it represents commerce. If it’s not [...] Continue reading


Rick Schwartz

ENOUGH! Just Cuz A Domain with a Keyword Sells Does Not increase the value of your Domain!

Morning Folks!! I am so sick of domainers running around trying to sell any domain or register any domain that has a keyword in it from a recent domain sale. Talk about chasing shiny objects!! Domain sales to end-users will rarely spawn similar sales! The reason is there was a specific use. Just because a [...] Continue reading


Rick Schwartz

.xyz and .icu the gTLD .whatever Leaders Both CRASH!! The King reviews the Top 10 gTLD’s

Morning Folks!! It’s a race to the bottom. A race of survival. A demolition derby. The big loser……unsuspecting “Domain Investors” and CHEAP startups making bad decisions and getting a start on the wrong leg. Both .xyz and .icu hit about 6.7 million registrations as a high. .xyz hit their high of 6.7 Million and change [...] Continue reading


Rick Schwartz

I Don’t SELL Domains. I INTERVIEW Potential Suitors!

Morning Folks!! The value of a domain is related to the PURPOSE of that domain. Purposes are specific. The key to value is the SPECIFIC PURPOSE! Purpose comes with a value. So when interview a prospect, it’s about purpose. If their purpose is to make no money, my purpose is to run! If their purpose [...] Continue reading


Rick Schwartz

DomainKing’s 10 Step Guide to Selling Domain Names!

Morning Folks!! Sales are about Buying. Buy shit, get shit. People lose the sale at the beginning. Buying is the start. They lose the sale by what they say. SO STOP TALKING!! SHUT-UP!! Knowing WHEN to SHUT-UP is the #1 key to sales. Some people teach the world to sing. I want to teach domainers [...] Continue reading


Rick Schwartz

#WeakBroker: “Most potential sellers that we have worked with in the past have had a very inflated value – financial buyers pay multiples of earnings.”

Morning Folks!! So I get a contact from a business broker via LinkedIn. OK, let’s hear what he has to say. So in my normal course of business whenever I hear someone selling me something it will inevitably all boil down to ONE question from me. Just ONE! ONE! Pretty simple right? But guess what, [...] Continue reading


Rick Schwartz

New gTLD’s Are in Serious MELTDOWN Mode. Breaks below Nov. 2019 Levels and Dwindling!

Afternoon Folks!! The new gTLD demolition Derby is in full swing. It’s hard to fathom just how TERRIBLE these domains are doing but hopefully, the following graphs and numbers will help. As you can see from the graph below GTLD’s have found a CLIFF and they are falling off it right now. Growth for the [...] Continue reading



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