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News: SEO Book


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SEO Book

The Magical Black Box

Google's mission statement is "organize the world's information and make it universally accessible and useful." That mission is so profound & so important the associated court documents in their antitrust cases must be withheld from public consumption. Hey. The full exhibit list just posted in DC federal court for USA vs Google. J/k, they literally [...] Continue reading


SEO Book

AI-Driven Search

I just dusted off the login here to realize I hadn't posted in about a half-year. Some of Yandex's old source code was leaked, and few cared about the ranking factors shared in the leak. Mike King made a series of Tweets on the leak. I'm gonna take a break, but I've seen a [...] Continue reading


SEO Book

New Google Ad Labeling

TechCrunch recently highlighted how Google is changing their ad labeling on mobile devices. A few big changes include: ad label removed from individual ad units where the unit-level label was instead becomes a favicon a "Sponsored" label above ads the URL will show right of the favicon & now the site title will [...] Continue reading


SEO Book

Helpful Content Update

Reading the tea leaves on the pre-announced Google "helpful content" update it sounds like a second and perhaps more granular version of Panda which can take in additional signals, including how unique the page level content is & the language structure on the pages. The update hasn't even rolled out yet, but I have seen [...] Continue reading


SEO Book

Automating Ourselves Out of Existence

Time has grown more scarce after having a child, so I rarely blog anymore. Though I thought it probably made sense to make at least a quarterly(ish) post so people know I still exist. One of the big things I have been noticing over the past year or so is an increasing level of [...] Continue reading


SEO Book

Engineering Search Outcomes

Kent Walker promotes public policies which advantage the Google monopoly. His role doing that means he has to write some really bad hot takes that lack context or intentionally & dishonestly redirect attention away from core issues - that's his job. With that in mind, his most recent blog post defending the Google monopoly [...] Continue reading


SEO Book

Conversion.ai Review

Background / Intro One of my longtime friends who was Internet marketing long before I was hit me up on Skype about a week ago praising Conversion.ai. I have to think long and hard about any other time he has really pitched or recommended something like that & really I just can't think of any [...] Continue reading



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