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News: SEO Book


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SEO Book

Automating Ourselves Out of Existence

Time has grown more scarce after having a child, so I rarely blog anymore. Though I thought it probably made sense to make at least a quarterly(ish) post so people know I still exist. One of the big things I have been noticing over the past year or so is an increasing level of [...] Continue reading


SEO Book

Engineering Search Outcomes

Kent Walker promotes public policies which advantage the Google monopoly. His role doing that means he has to write some really bad hot takes that lack context or intentionally & dishonestly redirect attention away from core issues - that's his job. With that in mind, his most recent blog post defending the Google monopoly [...] Continue reading


SEO Book

Conversion.ai Review

Background / Intro One of my longtime friends who was Internet marketing long before I was hit me up on Skype about a week ago praising Conversion.ai. I have to think long and hard about any other time he has really pitched or recommended something like that & really I just can't think of any [...] Continue reading


SEO Book

SEMrush IPO (SEMR)

On Wednesday SEMrush priced their IPO at $14 a share & listed Thursday. There have been many marketing and online advertising companies which are publicly traded, but few that were so focused specifically on SEO while having a sizeable market cap. According to this SeekingAlpha post at the IPO price SEMrush had a valuation [...] Continue reading


SEO Book

The Wrong People Won

My initial attraction toward SEO and the web was largely that it was like a new and parallel world that bypassed many traditional gatekeepers. I wrote an ebook which originally had inconsistent formatting and it was riddled with spelling and grammar errors. I learned to write by writing poorly and often while reading great [...] Continue reading


SEO Book

Apple Search

Google, Google, Google For well over a decade Google has dominated search to where most stories in the search sphere were about Google or something on the periphery. In 2019 Google generated $134.81 billion in ad revenues. When Verizon bought core Yahoo three years ago the final purchase price was $4.48 billion. That amount [...] Continue reading


SEO Book

Overcoming Webmaster Depression

This year is a rather easy year to be depressed. ;) COVID-19, fearmongering media, polarized hyper-charged social media, mass unemployment, lockdowns that killed exercise routines and social connections, loss of hope / purpose / meaning, a guy who stuck a gun in the belly area of a pregnant woman overdosing on fentanyl shortly after he [...] Continue reading



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