I just dusted off the login here to realize I hadn't posted in about a half-year. Some of Yandex's old source code was leaked, and few cared about the ranking factors shared in the leak. Mike King made a series of Tweets on the leak. I'm gonna take a break, but I've seen a [...] Continue reading →

TechCrunch recently highlighted how Google is changing their ad labeling on mobile devices. A few big changes include: ad label removed from individual ad units where the unit-level label was instead becomes a favicon a "Sponsored" label above ads the URL will show right of the favicon & now the site title will [...] Continue reading →

Reading the tea leaves on the pre-announced Google "helpful content" update it sounds like a second and perhaps more granular version of Panda which can take in additional signals, including how unique the page level content is & the language structure on the pages. The update hasn't even rolled out yet, but I have seen [...] Continue reading →

Time has grown more scarce after having a child, so I rarely blog anymore. Though I thought it probably made sense to make at least a quarterly(ish) post so people know I still exist. One of the big things I have been noticing over the past year or so is an increasing level of [...] Continue reading →

Kent Walker promotes public policies which advantage the Google monopoly. His role doing that means he has to write some really bad hot takes that lack context or intentionally & dishonestly redirect attention away from core issues - that's his job. With that in mind, his most recent blog post defending the Google monopoly [...] Continue reading →

Background / Intro One of my longtime friends who was Internet marketing long before I was hit me up on Skype about a week ago praising Conversion.ai. I have to think long and hard about any other time he has really pitched or recommended something like that & really I just can't think of any [...] Continue reading →

On Wednesday SEMrush priced their IPO at $14 a share & listed Thursday. There have been many marketing and online advertising companies which are publicly traded, but few that were so focused specifically on SEO while having a sizeable market cap. According to this SeekingAlpha post at the IPO price SEMrush had a valuation [...] Continue reading →