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News: SEO Book


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SEO Book

Apple Search

Google, Google, Google For well over a decade Google has dominated search to where most stories in the search sphere were about Google or something on the periphery. In 2019 Google generated $134.81 billion in ad revenues. When Verizon bought core Yahoo three years ago the final purchase price was $4.48 billion. That amount [...] Continue reading


SEO Book

Overcoming Webmaster Depression

This year is a rather easy year to be depressed. ;) COVID-19, fearmongering media, polarized hyper-charged social media, mass unemployment, lockdowns that killed exercise routines and social connections, loss of hope / purpose / meaning, a guy who stuck a gun in the belly area of a pregnant woman overdosing on fentanyl shortly after he [...] Continue reading


SEO Book

Declining Visitor Values

Late Funnel SEO Profits Before the Panda update SEOs could easily focus almost all their energies on late funnel high-intent searches which were easy to monetize without needing to put a ton of effort into brand building or earlier funnel informational searches. This meant that SEOs could focus on phrases like [student credit cards] or [...] Continue reading


SEO Book

How to Read Google Algorithm Updates

Links = Rank Old Google (pre-Panda) was to some degree largely the following: links = rank. Once you had enough links to a site you could literally pour content into a site like water and have the domain's aggregate link authority help anything on that site rank well quickly. As much as PageRank was [...] Continue reading


SEO Book

Easy for You

To Teach, One Must Learn One of the benefits of writing is it forces you to structure your thoughts. If you are doing something to pass a test rote memorization can work, but if you are trying to teach someone else and care it forces you to know with certainty what you are teaching. [...] Continue reading


SEO Book

New Age Cloaking

Historically cloaking was considered bad because a consumer would click expecting a particular piece of content or user experience while being delivered an experience which differed dramatically. As publishers have become more aggressive with paywalls they've put their brands & user trust in the back seat in an attempt to increase revenue per visit. [...] Continue reading


SEO Book

Managing Algorithimc Volatility

Upon the recently announced Google update I've seen some people Tweet things like if you are afraid of algorithm updates, you must be a crappy SEO if you are technically perfect in your SEO, updates will only help you I read those sorts of lines and cringe. Here's why... Fragility Different businesses, [...] Continue reading



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