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News: SEO Book


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SEO Book

How to Read Google Algorithm Updates

Links = Rank Old Google (pre-Panda) was to some degree largely the following: links = rank. Once you had enough links to a site you could literally pour content into a site like water and have the domain's aggregate link authority help anything on that site rank well quickly. As much as PageRank was [...] Continue reading


SEO Book

Easy for You

To Teach, One Must Learn One of the benefits of writing is it forces you to structure your thoughts. If you are doing something to pass a test rote memorization can work, but if you are trying to teach someone else and care it forces you to know with certainty what you are teaching. [...] Continue reading


SEO Book

New Age Cloaking

Historically cloaking was considered bad because a consumer would click expecting a particular piece of content or user experience while being delivered an experience which differed dramatically. As publishers have become more aggressive with paywalls they've put their brands & user trust in the back seat in an attempt to increase revenue per visit. [...] Continue reading


SEO Book

Managing Algorithimc Volatility

Upon the recently announced Google update I've seen some people Tweet things like if you are afraid of algorithm updates, you must be a crappy SEO if you are technically perfect in your SEO, updates will only help you I read those sorts of lines and cringe. Here's why... Fragility Different businesses, [...] Continue reading


SEO Book

New Version of SEO Toolbar

Our programmer recently updated our SEO toolbar to work with the most recent version of Firefox. You can install it from here. After you install it the toolbar should automatically update on a forward basis. It is easy to toggle on or off simply by clicking on the green or gray O. If [...] Continue reading


SEO Book

China Still Censoring Google, Now Globally

Google Gets Out of China In March of 2010 Google announced they would no longer censor their search results for China: earlier today we stopped censoring our search services—Google Search, Google News, and Google Images—on Google.cn. Users visiting Google.cn are now being redirected to Google.com.hk, where we are offering uncensored search in simplified Chinese, specifically [...] Continue reading


SEO Book

Increasing Time on Site

Changing User Intents Google's search quality rater document highlights how the intent of searches can change over time for a specific keyword. A generic search for [iPhone] is likely to be related to the most recent model. A search for [President Bush] likely was related to the 41st president until his son was elected [...] Continue reading



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