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News: SEO Book


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SEO Book

Favicon SEO

Google recently copied their mobile result layout over to desktop search results. The three big pieces which changed as part of that update were URLs: In many cases Google will now show breadcrumbs in the search results rather than showing the full URL. The layout no longer differentiates between HTTP and HTTPS. And the [...] Continue reading


SEO Book

Brands vs Ads

About 7 years ago I wrote about how the search relevancy algorithms were placing heavy weighting on brand-related signals after Vince & Panda on the (half correct!) presumption that this would lead to excessive industry consolidation which in turn would force Google to turn the dials in the other direction. My thesis was Google would [...] Continue reading


SEO Book

Internet Wayback Machine Adds Historical TextDiff

The Wayback Machine has a cool new feature for looking at the historical changes of a web page. The color scale shows how much a page has changed since it was last cached & you can select between any two documents to see how a page has changed over time. You can then [...] Continue reading


SEO Book

Dofollow, Nofollow, Sponsored, UGC

A Change to Nofollow Last month Google announced they were going to change how they treated nofollow, moving it from a directive toward a hint. As part of that they also announced the release of parallel attributes rel="sponsored" for sponsored links & rel="ugc" for user generated content in areas like forums & blog comments. [...] Continue reading


SEO Book

New Keyword Tool

Our keyword tool is updated periodically. We recently updated it once more. For comparison sake, the old keyword tool looked like this Whereas the new keyword tool looks like this The upsides of the new keyword tool are: fresher data from this year more granular data on ad bids vs click [...] Continue reading


SEO Book

AMP’d Up for Recaptcha

Beyond search Google controls the leading distributed ad network, the leading mobile OS, the leading web browser, the leading email client, the leading web analytics platform, the leading free video hosting site. They win a lot. And they take winnings from one market & leverage them into manipulating adjacent markets. Embrace. Extend. [...] Continue reading


SEO Book

The Fractured Web

Anyone can argue about the intent of a particular action & the outcome that is derived by it. But when the outcome is known, at some point the intent is inferred if the outcome is derived from a source of power & the outcome doesn't change. Or, put another way, if a powerful entity [...] Continue reading



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