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News: SEO Book


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SEO Book

Building And Selling An SEO Business

There’s an in-depth discussion going on in the members area about how to sell an SEO business. There will surely be readers of the blog interested in the topic, too, so I thought I’d look at the more general issues of selling a business - SEO, or otherwise. Specifically, how to structure a business [...] Continue reading


SEO Book

Scaling Your SEO Business in 2013 and Beyond

Is "it" over? No. For SEO practitioners, it's been quite a bumpy ride over the past few years. Costs have gone up, the broader economy has continued to go south, and margins may have gotten a bit tighter. Algorithms have gotten more wild, more complex, and Google has continue to trend towards less [...] Continue reading


SEO Book

Buying A Business

As Google makes life more difficult for SEOs, pure-play SEO business models, such as affiliate and Adsense, can start to lose their shine. Google can remove you from Adsense without warning, and the affiliate model has always had hooks. One of the problems with affiliate and Adsense has always been that it is [...] Continue reading


SEO Book

Keyword Research Plus

If we’re targeting keywords, getting good traffic as a result, but not converting as much traffic as we’d like, then it might be due to a market validation problem. Basic keyword research typically involves looking at the nature of the web site, creating a list of terms that describe the offers being [...] Continue reading


SEO Book

New Local Carousel

Google announced they rolled out their local carousel results on desktops in categories like hotels, dining & nightlife for US English search queries. The ranking factors driving local rank are aligned with the same ones that were driving the old 7 pack result set. The layout seems to be triggered when there are 5 or [...] Continue reading


SEO Book

Why Webmasters Pass Their Margins Onto the Googleplex

In previous articles, we’ve looked at the one-sided deal that has emerged when it comes to search engines and publishers. Whilst there is no question that search engines provide value to end users, it’s clear that the search engines are taking the lionshare of the value when it comes to web publishing. [...] Continue reading


SEO Book

Specialization Strategy

Last week, I reviewed “Who Owns The Future?” by Jaron Lanier. It’s a book about the impact of technology on the middle class. I think the reality Janier describes in that book is self-evident - that the middle class is being gouged out by large data aggregators - but it’s hard, having read [...] Continue reading



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