Morning Folks!! I used to be mentally lazy. I have always been physically lazy. I exercise my brain. That’s the muscle I care about the most! I dig deep. I look for REAL answers not a pre-determined one. I may start with an assumption, you got to start somewhere. But you MUST adjust as you [...] Continue reading →

Looks like the 4L com’s are really making a come back in price. Check out the action on  ztlo.com, well not really any action but one nice big bid. The funny thing is the domain is listed on SEDO with an asking price of $399. Afternic has the minimum bid of $250. If someone makes [...] Continue reading →

CAN YOU HEAR THE CHANTS? PTFC… PTFC… PTFC Whether you’re a Portland Timbers or a Portland Thorns fan (or both, as many are!), you know that the soccer scene in Portland is kicking butt! Soccer City USA is thriving and the reasons are many for its success, but [...] Continue reading →

The MET conducted a review of their brand and the customers attending the MET. They realized that brand is more than a logo, trademark, etc, it’s an emotional connection.  Emotional connections matter more than customer satisfaction – in fact it’s worth 2x more in terms of lifetime value for that customer. The second thing [...] Continue reading →

Your SEO team just spent the week analyzing the different technical aspects of your website, finding issues to be fixed and creating new ideas to optimize content. No one knows why you spend time working 301 Redirects and Schema Markup. It’s time to change how you communicate the [...] Continue reading →

I’ve had the opportunity to work with several different hotels on their online marketing programs in the past 5 years. Having worked with Corporate Marketing Directors, Marketing Managers and Coordinators and the General Managers I’ve seen a lot of opportunities where hotels can improve their online marketing strategies. Below are 7 common online hotel [...] Continue reading →

This page will be updated as I am invited to speak at various search marketing and travel events. Full Set of Presentations and presentation details after the JUMP. [...] Continue reading →