Marketing professionals from throughout the NYC metro area participated in Prime Visibility’s Digital Breakfast Event, “The Changing Face of Social Media,” that took place at our Manhattan and Long Island offices on June 16 and 17, respectively.  PV’s Andrea Snyder, Jeff Harouche, David Neuman and Steve Comando gave an engaging and in-depth presentation on the [...] Continue reading →

This has been a busy week for social media. Between acquisitions and new ad offerings, there’s a lot to be excited about if you’re a social media marketer. Here are five of the bigger changes that took place this past week.1.  Facebook launches new ad units for local businesses: Facebook is a great marketing tool for local businesses, [...] Continue reading →

Fancy can? Check.Upscale name?  Check.Humorous TV spot?  Check.Product purchase?  Possibly.Pepsi recently launched a new soda brand called 1893 and is obviously positioning the beverage as a cocktail mixer for people, such as I, who are used to asking for liquor with Coke.  But instead of merely suggesting we switch our request to mix with Pepsi (the Cola Wars live [...] Continue reading →

More changes for AdWords in 2016Google recently had its performance summit on May 24th and in it, announced some big changes to AdWords coming later this year.Not surprisingly Google continues to shift its focus on mobile and is making some exciting changes with this theme in mind.Expanded Text AdsIt finally happened; advertisers will now have [...] Continue reading →

The Google scientists are experimenting again and this time, they are testing the lengths of title tags and meta descriptions. Titles, which were previously 50-60 characters, are now showing 70-71 characters. Meta descriptions, which were 156-160 characters, have increased to 200 characters.While Google has acknowledged it is experimenting with title tags and meta descriptions, it [...] Continue reading →

There seems to be a race to the top of the social media world. All platforms, including Twitter, Facebook, Snapchat etc., are constantly changing and adding new features to win that top spot.  So what is the most popular social media platform now? With an estimated 200 million monthly active users and over 700 million photos/videos [...] Continue reading →

Google recently confirmed what we have suspected for some time: voice search is taking over the search marketing world. Well, Google didn’t say that exactly, but in a recent Google Hangout, Google’s John Mueller did say that that the search engine is researching ways to include voice search traffic data in search console reports. He [...] Continue reading →