Where were some of Long Island’s top marketing professionals on the morning of May 6th? They were at Prime Visibility’s inaugural Digital Breakfast Event!  The event was held at our office in Melville, NY and featured an insightful presentation on “What’s New in Search?” The event’s featured speakers, PV’s Jeff Harouche, Jim Pasqualone, and Scott [...] Continue reading →

Remember when Google PLAs were free?  Yeah, those were the days. Since then, Google started charging for those clicks, changed the name of the program to Google Shopping, and rolled out a new and improved interface. Google Shopping is continuing to grow, and it’s growing fast.  For e-commerce advertisers, managing non-brand keyword lists and ads, even expansive [...] Continue reading →

Ever wonder how you could improve your paid search accounts? Well, I’ve got three little words for you – Dynamic Search Ads.What is it?Dynamic Search Ads (DSA) are search ads that are triggered by the content on your website rather than by bidding on keywords and match types. DSA campaigns do not include any keywords, [...] Continue reading →

We took a pulse on how the Prime Visibility team members felt about one of the most viewed sporting event of the year. From the commercials to the game, to the enormous amount of posts all over social media networks, we chimed in with our thoughts. Overall, the team felt excited about the quantity of [...] Continue reading →

Super Bowl 50 has come to end after what many are calling a “boring” year. In fact, Forbes says it’s among the “most boring in history”. The halftime show with Coldplay, Beyonce, and Bruno Mars didn’t have many favorable reviews as well. The commercials, while not the best this year, were seen as one of [...] Continue reading →

  Ah, corporate logo redesigns….gotta love these. I haven’t seen this much controversy over a new logo since Gap revamped theirs a few years ago, and the public gathered their pitchforks and torches about the change. But that’s the thing – the majority of us humans fear change, no matter if it is for better [...] Continue reading →

HTTPS is primarily known for improving the security of data transmitted to and from your website.  But as this infographic illustrates, the protocol also has many SEO benefits.   The post 5 SEO Advantages for HTTPS Sites – Infographic appeared first on Prime Visibility. [...] Continue reading →