Shadows are the color of the sky. It’s one of those truths that is difficult to see, until you look closely at what’s really there. To see something as it really is, we should try to identify our own bias, and then let it go. “Unnatural” Links This article tries to [...] Continue reading →

Google is getting a bit absurd with suggesting that any form of content creation that drives links should include rel=nofollow. Certainly some techniques may be abused, but if you follow the suggested advice, you are almost guaranteed to have a negative ROI on each investment - until your company goes under. Some will ascribe [...] Continue reading →

So, Google have updated their Webmaster Guidelines. Here are a few common examples of unnatural links that violate our guidelines:....Links with optimized anchor text in articles or press releases distributed on other sites. For example: There are many wedding rings on the market. If you want to have a wedding, you will have [...] Continue reading →

Most Organic Search Data is Now Hidden Over the past couple years since its launch, Google's keyword (not provided) has received quite a bit of exposure, with people discussing all sorts of tips on estimating its impact & finding alternate sources of data (like competitive research tools & webmaster tools). What hasn't received anywhere near [...] Continue reading →

How do you determine your SEO strategy? Actually, before you answer, let’s step back. What Is SEO, Anyway? “Search engine optimization” has always been an odd term as it’s somewhat misleading. After all, we’re not optimizing search engines. SEO came about when webmasters optimized websites. Specifically, they optimized the source code [...] Continue reading →

There are quite a few rank tracking options on the market today and selecting one (or two) can be difficult. Some have lots of integrations, some have no integrations. Some are trustworthy, some are not. Deciding on the feature set is tough enough but you also need to take into account who is [...] Continue reading →

SEOs debate ranking metrics over and over, but if there’s one thing for sure, it’s that Google no longer works the same way it used to. The fundamental shift in the past couple of years has been more emphasis on what could be characterized as engagement factors. I became convinced that Panda is [...] Continue reading →