The .co Registry, .CO Internet S.A.S., announced that 100% of the world’s top 100 brands have registered their .co domain name through the Registry’s specially protected marks program (SPM).
The SPM program provided a way for all companies on the Deloitte Brand List to secure their .co names without the time and expense that they may have previously encountered.
The SPM program that .co employed is similar to the idea floating around of having a globally protected marks list where top brands would be able to quickly and easily receive their name in the new TLD when launched. The idea is intriguing, particularly for these top brands looking to protect their marks as additional TLDs are launched, but there is much debate surrounding the selection of brands and implementation.
.co has been a huge success, reaching nearly 500,000 registrations at this point.