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Domain Glossary

CTR (Click-Through-Rate)

CTR is the acronym for “Click Through Rate” or sometimes “Click Through Ratio”.  In both cases it refers to the percentage of times a link is displayed (by the publisher) compared to the amount of times it is clicked (by an end user).  For example, if a link or ad is displayed 100 times and 20 users click it, the ad received a 20% CTR.

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