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Domain Glossary

Direct Traffic

Direct traffic, also known as “Direct Navigation”, also known as “Type-In Traffic” refers to users who type a web address directly into the browser URL bar bypassing search engines or any other Internet links.  If you watch new Internet users (newbies) navigating on the web, it’s interesting to see that some of them type the word for what they want into the browser bar and end it with .com, while others who may actually know a well known website will go to a search engine such as Google and search for the domain name!  Hey… we all started out as newbies at one point.  Anyway, this common practice contributed heavily to the massive value of strong keyword domain names and the growth of the domain name market.

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