A Hit is the term that refers to the number of times a web page or file is displayed. For example, “My homepage got 3 million hits this month”. Hey – positive thinking never hurt anybody! Just to confuse matters, some refer to hits as the total impressions of all elements on a web page. For example, if a page has 2 pictures and the page gets 3 visitors, the site can be said to have received 6 hits.