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Domain Glossary

Reciprocal Links

A reciprocal link, also known as a link exchange, takes place between two web site publishers who mutually agree to exchange links between their web sites. Each web site publisher posts a link on their web site recommending the other publisher’s web site, thereby reciprocating one another. Reciprocal links are a popular and effective method of promoting a web site, particularly newer web sites, as they are free and easy to implement. Reciprocal links are also used frequently by webmasters looking to boost their back-links and link popularity, which in turn could potentially boost their rankings in search engines.

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