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Selling Your Domain Names Independently

There are three different ways to market a domain name yourself, depending on the effort you are willing to expend and how quickly you would like to sell the domain name. You can choose to do nothing , set up a basic web page , or create an active site .

Do Nothing

The simplest way to market the domain name requires no extra effort after the domain name is bought. Just do nothing, and wait for a potential buyer to look up your domain name, see that it is already taken, and send you an offer to purchase it from you. As you can no doubt guess, the chances of success from such a passive method are fairly slim, unless you have somehow managed to reserve a truly fantastic name that everyone else missed.

Set up a basic Web page

The next step up is to create a very simple page connected to that domain, with a short message such as “The following domain names are for sale. Please contact <> for more details.” followed by a list of the domain names for sale. The benefits of this sales method is that it requires very little time and effort, yet it allows potential buyers to at least visit your site on the web, even if there is nothing there.

You will need to link your web page to your domain name. This is beyond the scope of this introductory document. Please consult with your ISP for more details, or find out the information independently.

Create an active site

If you are prepared to devote a great deal of time and effort to marketing the domain name, there is only one possible line of attack: create a fully-fledged web site, attract visitors to the site and place a notice prominently somewhere on the site to indicate that the domain name is for sale. The decision to create an active site should not be made lightly; in order to attract sizeable numbers of visitors and increase the chances of selling your domain name, the site should provide interesting, useful information.

The benefits of an active site are two-fold. Firstly, a site which attracts many visitors will have a greatly increased chance of catching a buyer’s eye in the fickle world of cyberspace. Secondly, if the site is popular enough, it could be put on the market as a going concern: the buyer purchases not only the rights to the domain name, but also the information [and readership] of the site. This is similar to the goodwill factor for shops: purchasing a successful bakery will cost more than purchasing a vacant shop and turning it into a bakery, as the daily flow of customers has been factored into the sales price. Equally, a successful, popular web page is worth more than an empty site.

7 Responses to Selling Your Domain Names Independently

  1. Thank you for an apparently exhaustive and time consuming posting for us to take advantage of.

  2. Daniel B Stain
    08/31/2012 at 12:43

    Please email me this page!



  3. Hello! Do you use Twitter? I’d like to follow you if that would be ok. I’m definitely enjoying
    your blog and look forward to new posts.

  4. Do you find that small businesses tend to want an actual price instead of negotiating?

    Also, at what point do you pick up the phone and call?

  5. To sell your domain name independently and quickly, create an web page where you write that the domain name is for sale, do not forget to add a contact form or email address (encrypted of course) the interested buyer can contact you

  6. Thanks, very useful information, may be i will turn my hobby in to a business with advises like this.

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