PPC sites work almost the same as affiliate sites, except you earn money every time someone clicks on one of the ads on your website which differs from affiliate marketing, where you are only paid when someone actually makes a purchase.
To make money from PPC (Pay Per Click) ads, you start by developing a website, usually with informative articles, visually appealing graphics, or some type of networking system, like a forum. Once the site is complete, sign up for a PPC program, like Google AdSense or Yahoo Publisher Network and place the ads on your website. Most programs will automatically inventory your content, and then display ads with similar themes.
For example, you publish an article on your website about house pests. You then take the code provided to you in your AdSense account and put it somewhere on the same page as your article. The PPC system will see the keywords used throughout the article, and, when your page is loaded, ads from pest control companies, or other pest removal services, will automatically be displayed on your page.
You take the same code that you had used, and put it on a page with an article about finding the right shoes to match a new dress. When that page is displayed, the ads will take browsers to clothing stores.
Every page will display a different set of ads based on its content and every time an internet surfer clicks on one of those ads, you’ll make money. The amount of money that you make per click depends on the popularity of that keyword and how much money those advertisers are paying to get their ads out.
One temptation you must fight is to click on your own ads or to encourage others to click on your ads. Advertisers and PPC networks fight this type of ‘click fraud’ constantly and taking part in it will quickly get you banned from the various programs in which you are participating.
Use the same guidelines outlined above for finding a suitable name for affiliate site. Like affiliate websites, the most important thing to consider when creating a ppc website is to select domain names with popular keywords.