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The Importance of Domain Dividends

The revenue that can be generated from dormant domains (domains awaiting a buyer and not pointed at an existing site) is the domain industry equivalent of the dividend that stockholders receive on the stocks in their portfolio.

Revenue of just $0.01 a day per domain adds up to be $3.65 per domain per year. Assuming you own a portfolio of 250 domains and each domain earns $0.01 per day, that small amount of revenue would cut your annual renewal costs by over $900!

In other words, it’s worth setting up some method of income generation to monetize domains with even trivial amounts of traffic – a targeted PPC program might generate revenue from just one daily visitor!

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