This section of the Guide assumes that you’ve familiarized yourself with domain names (if you’re just starting, you’ll want to read the introduction to domain names), have purchased one or more, and are now trying to resell your domain name… now what?
Before you get down to the hard work necessary to sell your domain name, you’ll need to place some kind of value on it (even if you are not going to publicize the value you’ve placed on a domain name, it’s important to know what the minimum amount you’d accept for it is.)
There are essentially two main ways to sell a domain name: you can find a buyer yourself, or you can use a company/organization to find a buyer on your behalf.
If you choose a domain name broker (site or service that assists you in finding a buyer for your domain name) that does not demand exclusivity, you can even combine both types of sales strategy i.e. list your domain name for sale with the broker, and at the same time solicit buyers independently.
Always remember that the current domain name resale market is much weaker than it was just a couple of years ago, at the height of the Dot-com bubble.
Back then, if you owned a decent domain name, you could generally sit back and wait for the buyers to come to you. Nowadays, you need to be much more proactive in your approach if you want to successfully sell your domain name(s).
At the same time, never discount the possibility of “walk-in” buyers; in other words, potential buyers coming across your domain name during a search, and inquiring about its availability.
To this end, it’s essential that you keep your Whois record (the record of ownership of your domain name) updated at all times, and free from errors. You just never know who might be trying to contact you!
Read on for more information on selling your domain names.